3 ways to address the rise of Conscious Quitting
Talent scarcity is a long-term concern and one of the biggest challenges that companies face, so how can employers attract and retain the right people?
A driving force behind this recruitment challenge is that workers are no longer motivated by a payslip alone. They want work-life balance, learning opportunities, and a sense of belonging. They expect to work for a business that understands them. They expect to feel that what’s personally important to them also matters to their employer. It’s non-negotiable, yet many businesses are falling short.
The result? The rise of the “conscious quitters" - workers who are so driven by personal values that they will take decisive action if they are dissatisfied because their employer doesn’t understand them or make efforts to advance the causes they care about.
Research shows that 30% of Gen Z professionals have already quit an employer who didn’t take action on issues important to them, more than any other age group.
What can organisations do to combat the rise of Conscious Quitting?
Look beyond the standard policies
While many companies have clear internal policies and guidelines against discrimination in the workplace, not all have nurtured a culture and workplace that empowers employees to be able to bring their full selves to work.
Understand and embrace the diversity of your workforce
Recognise that the issues that matter to people vary by individual. For some, concerns around environmental matters are key. For others, personal values around societal, equity-related, and political issues are significant motivators. No two workers will be the same, so leaders need to understand their unique workforce and what drives them.
Cultivate a culture of belonging
Investing in training can help leadership teams set and communicate the company vision, support talent on the issues that matter to them, build a happy and engaged workforce, and ultimately stand out as an employer of choice.
If you would like to discuss developing your workplace culture strategy and/or support with leadership training, get in touch via hello@starfordlegalhr.com